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aietmasterclass

About the Masterclass

Artificial Intelligence is fundamentally reshaping how modern sales teams identify opportunities, engage customers, and drive revenue. What once depended on time-intensive research and manual processes is now being transformed by intelligent, AI-powered workflows that enable faster, sharper, and more personalized sales execution.

The AI for Sales Excellence Masterclass, hosted by ET Masterclass, brings together cutting-edge frameworks and real-world applications to help sales leaders, CXOs, and professionals integrate AI across the entire revenue lifecycle—from prospect discovery and qualification to customer engagement, storytelling, and sales leadership.p>

Designed as a highly practical and immersive experience, this masterclass goes beyond theory. Through live tool demonstrations, hands-on exercises, and interactive discussions, participants will actively build AI-driven sales workflows, create high-impact sales assets, and learn how to embed AI into their day-to-day processes.

By the end of the session, participants will walk away with actionable frameworks, a curated AI toolkit, and a clear implementation roadmap—enabling them to drive measurable improvements in sales performance and lead the shift towards AI-powered sales organizations.

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Hands-On Activities

Activity 1 AI-Powered Prospect Discovery
  • Run AI-powered prospecting workflows
  • Identify high-intent buyers faster
Activity 2 Personalized Customer Outreach
  • Generate emails & LinkedIn messages
  • Improve response and conversion rates
Activity 3 Sales Intelligence & Preparation
  • Build customer intelligence briefs
  • Create AI-generated meeting summaries
Activity 4 Sales Storytelling & Communication
  • Transform pitches into customer-centric stories
  • Improve messaging effectiveness
Activity 5 Presentation Creation using AI
  • Design AI-powered sales presentations
  • Structure compelling pitch decks
Activity 6 Prompt Library & Workflow Systems
  • Build reusable prompt libraries
  • Standardize AI workflows for sales

What You'll Learn

AI Across the Sales Lifecycle

  • Apply AI from prospect discovery to deal closure and revenue generation

High-Intent Buyer Identification

  • Identify, qualify, and engage the right prospects faster using AI-driven insights

Hyper-Personalized Outreach at Scale

  • Create tailored emails, follow-ups, and engagement strategies using AI tools

Sales Storytelling & Presentations

  • Build compelling narratives, pitches, and presentations that improve conversions

AI-Powered Sales Pipelines & Metrics

  • Design scalable pipelines, track AI-driven KPIs, and measure performance effectively

Certificate Signed by the Instructors

  • Gain a certificate signed by Tim Cortinovis and Thomas Ross, respected AI leaders with global industry expertise.
  • Enhance your resume and career prospects with this prestigious credential in AI Sales.
  • An additional digital version of the certificate will be provided for easy sharing on LinkedIn and other professional platforms.

 

 
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Programme Highlights

  • Engaging Activities for interactive learning
  • 8+ cutting-edge AI Tools to elevate sales acumen
  • Get Masterclass Curriculum Kit
  • Get two weeks' access to recordings of both sessions
  • Get Certified by The Economic Times

AI Tools You Will Work With

  • GoHighLevel

    GoHighLevel

    All-in-one marketing & CRM platform for managing leads, funnels, and client communication

  • Zoho One

    Zoho One

    Integrated suite of 45+ apps covering CRM, finance, HR, and collaboration

  • ChatGPT

    ChatGPT

    Creator of ChatGPT and cutting-edge AI models for text, vision, and reasoning

  • Google Gemini

    Google Gemini

    Google's multimodal AI for advanced search, analysis, and writing

  • Perplexity AI

    Perplexity AI

    AI research assistant with real-time answers and sources

  • Deepseek

    Deepseek

    Code + language AI for research, reasoning, and dev assistance

  • LinkedIn Sales Navigator

    LinkedIn Sales Navigator

    Advanced tool to find, track, and engage high-value prospects on LinkedIn

  • Deeplumen

    Deeplumen

    Platform for building and scaling production-ready AI agents and workflows

  • MyFuel.io

    MyFuel.io

    Learning and performance app for sales teams with courses and tracking tools

  • Mentimeter

    Mentimeter

    Interactive tool for live polls, quizzes, and real-time audience engagement.

Masterclass Structure

Tim Cortinovis

Tim Cortinovis

AI Sales Strategist & Trainer

Key Objectives

  • Understand how AI is transforming the end-to-end sales lifecycle and where it creates maximum impact
  • Enable participants to leverage AI for faster prospect discovery and lead qualification
  • Enhance customer engagement through AI-driven personalization
  • Build capabilities in AI-powered storytelling, communication, and presentations
  • Drive AI adoption within sales teams with a structured roadmap

Key Takeaways

  • Clear understanding of using AI across the entire sales funnel
  • Practical workflows for faster prospect identification and lead qualification
  • Ability to create personalized outreach and customer insights using AI
  • Improved skills in building persuasive pitches and presentations
  • A 90-day roadmap to integrate AI into daily sales workflows
Thomas Ross

Thomas Ross

AI Pipeline & Revenue Growth Expert

Key Objectives

  • Diagnose AI pipeline gaps using the Pipeline Gap Scorecard
  • Build AI search authority through AEO/GEO strategies
  • Design agentic pipeline architecture across four key layers
  • Quantify revenue gaps using structured formulas
  • Create a complete 90-day actionable blueprint

Key Takeaways

  • AI-driven buying journeys start before customer interaction
  • AI search captures high-intent buyers more effectively
  • AI-powered pipelines significantly outperform traditional methods
  • AEO delivers higher conversions than traditional SEO
  • Early adoption provides strong competitive advantage before market saturation

Meet your Mentor

Tim Cortinovis

AI & Sales Expert | International Keynote Speaker

Tim Cortinovis is a globally recognized agentic AI entrepreneur, keynote speaker, and thought leader. He was recently rewarded as a Top 10 Thought Leader Agentic AI and as a Top 10 Thought Leader Sales by Thinkers360. Forbes called him a "tech visionary". Tim is frequently invited to speak at the world´s leading conferences, such as Techfest Bombay, Salesenablement Pro, Aizurich, or Automation Days Asia.

Since 2011, Tim has been traveling globally with keynotes and workshops in English, German, and Spanish to help companies use innovative technologies such as AI, the metaverse, or blockchain to grow exponentially. Among his clients are companies like Siemens, Avaya, ING, Arvato or e.on. He is a former TV news anchorman and has a university degree in linguistics. His insights have been featured in Forbes, Fast Company, Inc. Arabia, International Business Times, Quantum Magazine, and Les Echos.

Tim is the author of six business books on innovation, AI, and modern sales. One of them, The Single-Handed Unicorn, reached number one on Amazon. Another title on generative AI in sales was published in Vietnamese.

Tim is also the creator of one of the fastest-growing YouTube channels on innovation, TomorrowMinds, and the founder of the community Future Sales Society.
LinkedIn LinkedIn

Meet your Mentor

Thomas Ross

Founder & President of Velocity Sales Solutions

Thomas Ross is a globally recognized AI sales strategist, revenue leader, and founder of Velocity Sales Solutions, specializing in helping organizations transform how they generate pipeline, close deals, and scale revenue in the age of AI. With over 3000 articles and posts on LinkedIn and across industry publications, his expertise is cutting-edge.

In addition, having over two decades of experience in B2B sales and leadership, Thomas is at the forefront of the shift from traditional selling to AI-driven sales pipelines, AEO (Answer Engine Optimization), and agentic AI systems that generate and qualify opportunities in real time.

LinkedIn LinkedIn

Register Now Before It Gets Too LateThis exclusive Masterclass is open for a very limited number of participants on first come first served basis.

  • 11+

    Persons

    ₹ 26,500 per person

    excluding GST Enroll Now

  • 6-10

    Persons

    ₹ 28,000 per person

    excluding GST Enroll Now

  • 1-5

    Persons

    ₹ 30,000 per person

    excluding GST Enroll Now

Need More Info? Let’s Connect.

Have a question about the workshop, registration process, or how this program fits your goals?
We’re just a message or call away—and happy to help you make the most of this opportunity.

+91 72899 80507

Let’s unlock the power of AI—together.

Who Should Enroll? This masterclass is ideal for professionals looking to enhance their sales effectiveness using AI-driven strategies and tools.

  • Sales Leaders and Sales Directors
  • Chief Revenue Officers (CROs)
  • Business Development Leaders
  • Account Executives and Enterprise Sales Professionals
  • Sales Strategy and Revenue Operations Professionals
  • Marketing and Growth Leaders working closely with sales teams
  • Founders and Entrepreneurs building high-growth sales organizations

FAQs

Is this masterclass technical?

No. The program is designed for business leaders and sales professionals, not developers. The focus is on practical AI usage for sales workflows.

Do participants need prior AI knowledge?

No prior AI expertise is required. The masterclass will introduce participants to AI tools and workflows step-by-step.

Will there be hands-on exercises?

Yes. The program is designed to be highly interactive, with participants actively using AI tools during the session.

What will participants gain from the session?

Participants will leave with:

  • AI-driven prospecting workflows
  • Sales prompting frameworks
  • AI presentation creation techniques
  • Customer engagement strategies
  • A 90-day AI adoption roadmap

Will participants receive learning material?

Yes. Participants will receive supporting material, resources, and frameworks to help them apply the learning after the session.

ET Masterclass
Contact Details
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