Generative AI in Marketing Masterclass
About This Masterclass
AI is fundamentally transforming how marketing teams operate—from content creation and campaign execution to customer experience and performance measurement.
The AI in Marketing Masterclass is a 2-day, 8-hour deep dive designed to help you:
- Transition from AI experimentation to execution at scale
- Build AI-powered marketing workflows
- Learn high-impact tools used by global marketing teams
- Execute real campaigns using AI—live during the session
What makes this different
- 60–65% of the session is live demos
- Focus on end-to-end workflows, not isolated tools
- Every demo answers:
- What problem does this solve?
- How much time does it save?
- How can you replicate it tomorrow?
Opportunities at This Masterclass
- 1Build real AI-powered campaigns live
Watch campaigns go from idea → execution → optimisation in minutes.
- 2Adopt AI workflows, not just tools
Learn how to integrate AI across research, content, creative, distribution, and analytics.
- 3Save 10–20+ hours per week using AI
Automate repetitive marketing tasks and accelerate execution speed.
- 4Win in AI-led search (AEO)
Ensure your brand is visible across ChatGPT, Gemini, Perplexity, and AI-driven discovery platforms.
- 5Drive measurable ROI from AI
Move from experimentation to performance-driven AI marketing.
- 6Leave with a 15–30 Day Action Plan
A ready-to-use framework to implement AI in your team immediately.
Key Topics
- Generative AI in Marketing
- AI Marketing Automation
- AI-Powered Customer Journey
- Hyper-Personalisation
- AI Content Creation & Creative Automation
- AI SEO & Answer Engine Optimisation (AEO)
- AI in Performance Marketing & Paid Media
- Marketing Analytics & AI Attribution
- AI Marketing Tech Stack
- Prompt Engineering for Marketing
- AI Workflow Automation (No-Code + AI)
Tools You Will Learn
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ChatGPT
Creator of ChatGPT and cutting-edge AI models for text, vision, and reasoning
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Claude
Create long-form, high-quality content with strong brand voice consistency
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Jasper AI
AI-powered marketing content creation for ads, emails, and campaigns
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Canva
Design professional visuals and marketing creatives with AI assistance
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Midjourney
Generate high-quality, creative images from text prompts
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Runway ML
Create and edit videos using AI-powered tools
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Google Gemini
Google's multimodal AI for advanced search, analysis, and writing
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Surfer SEO / Clearscope
Optimize content for search rankings using AI-driven insights
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Google Performance Max
Run AI-optimized ad campaigns across Google channels
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Meta AI Tools
Enhance ad targeting, creatives, and performance on Meta platforms
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Zapier / Make
Automate workflows and connect apps without coding
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HubSpot AI
Streamline CRM, marketing automation, and customer engagement
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Replit
Build and deploy apps or prototypes quickly with AI-assisted coding
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Perplexity AI
AI research assistant with real-time answers and sources
What You Will Learn
- Execute campaigns 10x faster using AI tools
- Optimise SEO, AEO, and AI-driven visibility
- Implement hyper-personalisation at scale
- Automate marketing using AI and no-code tools
- Measure ROI, attribution, and overall performance effectively
- Deploy AI across teams with speed and structured processes
- Learn how to build AI-powered marketing workflows end-to-end
Certificate Signed by Greg Kihlström & Chris Cheetham-West
- Gain a certificate signed by Greg Kihlström & Chris Cheetham-West, a globally renowned negotiation, storytelling expert and bestselling author.
- Enhance your resume and career prospects with a credential from one of the most respected names in executive coaching.
- Additional digital version to add it to LinkedIn profile and social share
Agenda
Greg Kihlstrom
MarTech Futurist, Author & AI Marketing Consultant
Day 1: AI Workflows, Customer Journey & Marketing Transformation
- Understand AI-powered marketing operating models & decision impact
- Identify high-value AI opportunities across customer journey
- Execute end-to-end AI marketing workflows hands-on
- Build scalable AI frameworks & marketing tech stacks
- Create an actionable implementation blueprint
The Flow
- Understand: Marketing transformation & AI use cases
- Build: End-to-end campaign (Research → Strategy → Content → Distribution → Performance)
- Tools: ChatGPT, Gemini, Jasper, Canva, Zapier, HubSpot AI
- Live Sprint: Build AI-powered campaign in 15–20 mins
- Scale: AI workflows & team frameworks
- Activate: Implementation roadmap & Q&A
Key Takeaways
- End-to-end AI marketing execution framework
- Hands-on experience with multiple AI tools
- Faster campaign execution & optimisation
- Scalable AI marketing system & workflows
- Immediate action roadmap for business impact
Chris N. Cheetham-West
AI Marketing Strategist & International Speaker
Day 2: Tools, AEO, ROI & Implementation
- Assess AI readiness & identify high-impact use cases
- Execute AI-powered campaigns with live demos
- Understand SEO → AEO transformation
- Leverage AI for performance marketing & optimisation
- Build a 15–30 day implementation roadmap
The Flow
- Diagnose: AI readiness & opportunity mapping
- Build: AI campaign execution & scaling
- Discover: AEO & AI search visibility
- Grow: Performance marketing & conversions
- Measure: ROI, attribution & analytics
- Execute: 15–30 day implementation plan
Key Takeaways
- Clear roadmap for AI adoption in marketing
- 10x faster campaign execution using AI
- Understanding of SEO, AEO & discoverability
- Hyper-personalisation & automation capabilities
- Strong ROI measurement & attribution skills
Who Should Attend
- CMOs & Marketing Heads
- Digital & Growth Leaders
- Brand & Strategy Leaders
- Performance Marketers
- Founders & Startup Leaders
- Martech & CX Leaders
Masterclass Expert
Greg Kihlström
MarTech Futurist, Author & AI Marketing ConsultantGreg Kihlström is a MarTech futurist, best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.
He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently pursuing a doctorate in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers (ANA). He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee.
Greg has written over 25 books on marketing and marketing technology, including several books for De Gruyter Brill, several books inThe Agile Brand Guide® series on marketing technology platforms and practices, and his Agile, House of the Customer, and Priority is Action series of books
He hosts the award-winning The Agile Brand with Greg Kihlström®, top 10 on Apple’s U.S. marketing charts and in its 8th year with over 800 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to CMSWire (and a 2-time contributor of the year), MarTech, and CustomerThink, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post.
Chris N. Cheetham-West
AI Marketing Strategist & International SpeakerChris Cheetham-West, MBA is an international speaker, author, and AI marketing strategist who helps senior business leaders cut through the noise and put artificial intelligence to work in their organisations — practically, immediately, and with measurable results.
A former Google professional, Chris spent years helping global brands adopt emerging technologies to sharpen their marketing performance and deepen customer engagement. That experience, combined with his work across industries in different countries, gives him a rare ability to translate cutting-edge AI developments into clear, actionable strategies that marketing leaders can implement without a data science team or enterprise-level budget.
In this masterclass, Chris brings that expertise directly to India's marketing community. Participants will move beyond theory and into hands-on practice, exploring the AI tools, workflows, and frameworks that are reshaping how brands create content, reach audiences, optimise for AI-powered search, and measure what's actually working.
Chris is known for making complex topics genuinely accessible. His sessions are consistently described as practical, energising, and immediately applicable, regardless of an attendee's technical background. He is the author of two books, including Digital Marketing for results and Leading in a Virtual World, and has been recognised by the National Speakers Association for his contributions to the speaking profession.
Nominate Your Leadership Team It’s a Hands-on Master Class, Open for a very limited number of Participants
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11+
Participants
₹ 30,000 per participant
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6-10
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1-5
Participants
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For more information and larger group registration, please contact:
Meghna Singh
About Company
ETMasterclass offers a comprehensive portfolio of executive workshop, thought-leader masterclasses and university certifications to brush-up your skills and develop strategic edge your industry demands. Our programs are developed, designed, and delivered by industry experts, thought leaders and academicians to ensure hands-on experience.
350+
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25 Years+
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