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Home AI & Innovation AI for Marketing Excellence Masterclass- Recordings
About Curriculum Outcomes Certificate

Course Description

The AI in Marketing Masterclass is a 2-day, hands-on program designed to help marketing leaders and teams move from AI experimentation to real execution and measurable ROI. Covering the entire marketing lifecycle from research and content creation to distribution, optimization, and analytics, the masterclass focuses on building end-to-end AI-powered workflows rather than using isolated tools.
With 60–65% live demos, participants will learn how to execute real campaigns in minutes, automate repetitive tasks, and save 10–20+ hours per week. The program also covers key areas like AEO (AI-led search visibility), hyper-personalization, performance marketing, and AI-driven attribution.
Led by global experts Greg Kihlström and Chris Cheetham-West, the sessions combine strategy with practical implementation, equipping attendees with a clear 15–30 day action plan, hands-on experience with top AI tools, and a framework to scale AI across their teams.

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Course Curriculum

  • AI Marketing Transformation & End-to-End Workflow Execution 1 lectures

  • AI Execution, AEO & Performance-Driven Marketing 1 lectures

What you'll learn

Execute campaigns 10x faster, optimize SEO & AEO visibility, implement hyper-personalization at scale, automate marketing with AI and no-code tools, measure ROI effectively, and build end-to-end AI-powered marketing workflows for seamless team execution.

Who Should Enrol

Designed for senior marketing and business leaders—including CMOs, growth and digital heads, brand strategists, performance marketers, founders, and martech/CX leaders who want to drive AI-led marketing transformation and results.

This course includes

08 Hr of Recorded Sessions
Access on Mobile
Certificate of completion

About the Expert

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Chris N Cheetham

International speaker, author, and AI marketing strategist - International speaker

Chris Cheetham-West, MBA is an international speaker, author, and AI marketing strategist who helps senior business leaders cut through the noise and put artificial intelligence to work in their organisations — practically, immediately, and with measurable results.

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AI for Marketing Excellence Masterclass- Recordings

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