AI in Marketing for Leaders

Step into the future of marketing with the ET Guru Masterclass: AI in Marketing Masterclass for Leaders—a power-packed 2-day virtual experience designed for CMOs, brand strategists, digital marketers, and growth leaders who want to stay ahead of the curve. This AI masterclass brings together the best of AI-driven MarTech, generative content creation, and strategic brand thinking—a rare blend of technology, creativity, and timeless marketing fundamentals.
Learn to harness AI tools for personalization, automation, predictive analytics, and video marketing to create campaigns that are not just efficient but deeply engaging.

Led by Scott Brinker, the “Godfather of MarTech,” you’ll uncover how to architect a future-proof AI-enabled MarTech stack that drives measurable ROI through intelligent automation, customer journey mapping, and the emerging world of agentic AI.

With Varun Mayya, one of India's leading tech entrepreneurs and digital creators, explore how to scale your content strategy using generative AI for video, design, and storytelling — tapping into cutting-edge tools like Pika Labs, Eleven Labs, and ChatGPT for maximum content velocity. You’ll also witness live demonstrations showing how leading marketers are creating viral-ready campaigns at a fraction of the traditional time and cost.

Bringing it all together is Darrell Alfonso, Global Marketing Operations at Indeed.com, who will reveal how to operationalize AI in your marketing systems and teams. Learn how to integrate AI into marketing operations for greater agility, efficiency, and performance—while preserving brand authenticity and customer trust.

Whether you're scaling a startup or leading a Fortune 500 marketing team, this AI masterclass for leaders offers cutting-edge insights, practical AI tools, and proven frameworks — everything a modern marketer needs to thrive in 2025 and beyond.