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This two-day ETMasterclass with Prof. Sriram Iyer explores practical Generative AI applications in HR, using demos and case studies to enhance decision-making, streamline operations, and build a future-ready HR function.
In today’s rapidly evolving HR landscape, the ability to harness the power of Generative AI (Gen AI) has become a strategic necessity. As HR leaders strive to optimize decision-making, streamline processes, and enhance employee experiences, understanding the difference between traditional AI and Gen AI and learning to apply it effectively is essential.
ETMasterclass presents the Applications of Generative AI in HR Masterclass with Prof. Sriram Iyer, a globally recognized expert in Human Resources Management and HR Technology. Over two immersive days, Prof. Iyer delves deep into how Gen AI is reshaping HR, from talent acquisition to employee engagement and HR operations.
The session combines interactive demos, hands-on exercises, and real-world case studies to help participants practically apply AI tools in their organizations. By the end of this masterclass, attendees will gain the knowledge and frameworks needed to deploy Gen AI effectively, anticipate future HR roles, and build a future-ready HR function.
The session begins by establishing the foundations of Digital HR, exploring current business and HR trends that are accelerating the shift toward Digital Transformation (DX). Participants learn what DX means, why it matters, and how its four core components, Mindset, Skills, Process, and Technology, enable successful adoption in HR functions. The second module focuses on the practical application of Generative AI in HR. It explains key technology concepts such as AI, ML, DL, LLMs, SLMs, and NLP, along with the differences between traditional AI and Generative AI, and why Gen AI is becoming increasingly important. The module introduces the four-step framework for deploying Gen AI in HR, the RCATEOF Prompt Engineering methodology, and showcases real-world use cases across the Talent Acquisition, Onboarding, and Employee Engagement lifecycle stages. The session concludes with a hands-on activity where participants build Gen AI-powered HR chatbots (both voice and text-based).
The session continues with advanced applications of Generative AI in HR, demonstrating how Gen AI can transform key areas such as Learning & Development, Analytics, and Total Rewards. Participants engage in practical exercises, including creating a custom learning journey and generating content using tools like NotebookLM and Napkin. The module also highlights the major challenges organizations face while deploying AI and outlines best practices to ensure effective and responsible implementation. It concludes with a hands-on activity focused on designing new-age HR metrics across the employee lifecycle.
Module 3 shifts the focus to the future of work, examining how organizations can build a future-proof workforce and workplace. It covers the emerging skills HR professionals need, explores the HR jobs of the future, and includes an insightful case study on Unilever’s Future of Work strategy, providing a real-world perspective and actionable learnings.
1. Hands-on applications of Generative AI across the HR lifecycle
2. Building your first Gen AI chatbot for HR functions
3. Mastering prompting with the RCATEOF framework
4. Deployment strategies & case study: How AI can cost you real money.
5.Exploring productivity paradoxes, best practices & future-ready HR roles
Whether you’re involved in talent acquisition, employee engagement, learning & development, or HR operations, this masterclass will equip you with actionable Gen AI insights and practical tools to transform your HR strategies and drive measurable business impact.
Professor at National University of Singapore - Human Resources Management specialist
Prof. Sriram Iyer
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