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Integrate generative AI into modern marketing strategies
Live · Global Cohort · Batch 2026
Marketing & Branding In The Age of AI
Most marketers will only ever read their books. A rare few will sit in the room with them — and walk out with a playbook for how their brand wins when AI is rewriting attention, demand and trust.
Date
20 - 21 August 2026
Time
5:30 - 8:30 PM IST
Format
Virtual · Live
Cohort intentionally capped · Group rates for leadership teams on request
- 100+
- Books authored
- 50+
- Yrs teaching
- 25
- Languages
Prof. Philip Kotler
Father of Modern Marketing Kellogg · NorthwesternDr. David Aaker
Father of Modern Branding Haas · UC BerkeleyMarketing & Branding Masterclass
Why this weekend mattersSix shifts you'll take back to your business.
Decades of thinking, distilled into two days — and into moves your team can run on Monday.
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Build authentic brand trust to navigate the AI backlash
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Use solid data foundations for customer personalization at scale
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Position new subcategories through disruptive innovation
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Blend traditional advertising with digital-native tools
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Apply neuro tools to sharpen brand-building actions
Why nowMarketing is rewriting itself. Again.
AI is redrawing how demand, attention and trust get built. Spend a weekend with the two minds who defined the last era — and get honest about the next one.
Organizations face a growing set of challenges — inflation, climate change, sustainability, the metaverse, new currencies, and hyper-competition. Marketing and branding play a critical role in how companies adapt, gain new customers, and build enduring brands.
In this two-day workshop, Prof. Philip Kotler unpacks the future of marketing — how to blend AI, algorithms, VR/AR and the classic tools of print, radio and TV for maximum impact — and proposes strategies for both profit and sustainability.
Dr. David Aaker examines how disruptive innovation and new subcategories will define the next decade — how to position them, grow them fast, build barriers, and cut through media clutter with signature stories.
“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
“The goal is not to win the preference battle, but to make competitors irrelevant. Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition.”
Inside the two daysTwo curriculums. One decisive weekend.
Day 1 with Prof. Kotler & Frans Riemersma — marketing that moves revenue. Day 2 with Prof. Aaker & Jerome Joseph — brands that compound value.
Frans Riemersma
Marketing Technologist, Martech Researcher & Advisor
7:00PM - 8:00PM IST
Generative AI & Engineering
- Generative AI in Marketing
Exploring how AI is reshaping marketing and Martech, with a focus on the most impactful GenAI use cases. - Hyper-Personalization & Data Strategy
Understanding the building blocks of hyper-personalization, from context engineering to solid data foundations. - Value Engineering
Translating technology and data into customer value, and mastering the art of telling that story convincingly in the boardroom.
Dr Jerome Joseph
Thought leader, global speaker, brand & AI strategist
7:00PM - 8:00PM IST
Branding in the Age of AI - Power Up Your Brand for the Future
- Understand the impact of AI on branding and recognise the key opportunities and challenges it creates for brands and marketing professionals.
- Apply AI to strengthen brand intelligence by generating deeper customer, market, competitor and cultural insights.
- Explore the rise of AI agents and understand how they can support branding, marketing, content and customer-related activities.
- Use AI to enhance brand and marketing performance across research, strategy, communication, content creation and engagement.
- Identify practical AI tools and prompts while recognising the importance of human judgement, authenticity, creativity and trust in building successful brands.
Prof. Philip Kotler
Professor Emeritus of Marketing, Northwestern University
5:30PM - 7:00PM IST
Future of Marketing in the Age of AI
- Radical transformation of marketing with the digital revolution and AI
- Moving from mass marketing to one-to-one marketing with massive data
- Using AI to identify receptive consumers and improve message + media
- Choosing the right social platforms for each target market
- Tools of Transformative Marketing: Gen AI, ML, IoT, Robotics, Blockchain
- How marketing evolves from Commodities → Goods → Services → Transformations
Dr. David Aaker
Professor Emeritus, Haas School of Business, UC Berkeley
5:30PM - 7:00PM IST
Future of Branding
- Why disruptive innovation and new subcategories will dominate
- The role of branding — becoming the exemplar of a new subcategory
- Signature social programs that inspire and advance the brand
- Breaking through media clutter with signature stories
- The branding capabilities needed to thrive in the coming decade
From the facultyA moment with the minds behind the ideas.
Two short films. A first taste of the thinking you'll spend the weekend with.
How the room runsHands-on. Live. Applied.
No passive lectures. Work through real cases, ask questions directly, and leave with playbooks your team can run with the next morning.
Designed by the faculty
Every module curated by Kotler & Aaker themselves, packed with case studies and real-world examples.
Hands-on case work
Apply each framework to live brand and AI cases during the session, not after.
Signed certificate
Soft-copy Certificate of Participation signed by both Prof. Kotler and Dr. Aaker.
Live Q&A each session
End every session with a dedicated Q&A window — bring your hardest challenges.
What You Will LearnEight marketing and branding moves for the AI era.
Not theory. Practical ideas for customer value, AI-led demand, category creation, brand trust and competitive advantage.
The future of marketing in the age of AI
Moving from mass marketing to one-to-one personalization
Using AI and machine learning to identify the right customers
Blending digital tools with traditional marketing channels
Creating customer value beyond product, price and promotion
Building new subcategories through disruptive innovation
Strengthening brand positioning, barriers and competitive advantage
Using signature stories to break through digital clutter
Who this is forBuilt for the people who own the brand.
Founders, CMOs and senior marketers who carry the growth number — and want a sharper edge going into 2027.
If marketing, brand or growth is on your desk — this room is for you.
Marketing Heads, Digital Marketing Professionals, Product & Brand Heads
C-Suite Executives — CEOs, COOs, CMOs, CTOs, CDOs, CHROs
Senior Marketing & Branding Executives and Function Heads
Managing Directors, Board Members, Business Leaders
Your faculty
The people who wrote the vocabulary you use.
Between them: a century of teaching, 100+ books in 25 languages, and most of the frameworks on your slides.
Author
Speaker
Thought Leader
Prof. Philip Kotler
Professor Emeritus of Marketing, Northwestern University
Prof. Kotler is quoted around the world as the "father of modern marketing." He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published 90 books and 170 major articles. His Marketing Management is in its 16th edition and translated into 25 languages. He introduced concepts including "demarketing," "social marketing," "turbo-marketing," "mega marketing," and "nation-marketing." He holds honorary degrees from ten universities.
Selected books
Marketing Management
Principles of Marketing
Kotler On Marketing
Honours & Awards
- ★
First-Ever Distinguished Marketing Educator Award (1985)
- ★
AMA Marketing Hall of Fame Induction (2014)
- ★
Thinkers50 Lifetime Achievement Award (2021)
Author
Speaker
Branding Consultant
Dr. David Aaker
Professor Emeritus, Haas School of Business, UC Berkeley
Hailed the "Father of Modern Branding," David Aaker serves as Vice-Chair at Prophet. He developed the Aaker brand vision model and has received numerous awards for his contributions to marketing science. In 2015 he was inducted into the AMA Hall of Fame; in 2020 he received the Sheth Foundation Medal. He has authored 17 books translated into 18 languages, selling over 1 million copies, guiding leaders at the world's leading brands.
Selected books
Aaker on Branding
Managing Brand Equity
Brand Leadership
Honours & Awards
- ★
AMA Marketing Hall of Fame Induction (2015)
- ★
Sheth Foundation Medal (2020)
- ★
Paul D. Converse Award (1996)
Author
Speaker
Thought Leader
Dr Jerome Joseph
Thought leader, global speaker, brand & AI strategist
Dr Jerome Joseph is a globally recognised thought leader, global speaker, brand & AI strategist and bestselling author with more than 30 years of experience across 40 countries. He has worked with over 1,000 organisations and leaders, helping them strengthen brand strategy, marketing, internal branding, AI strategy and personal branding. A former CEO and Board Member of a publicly listed brand agency, he combines strategic insight with extensive real-world business experience. Dr Jerome has written 14 books on branding, sales, business and AI and was ranked No. 2 in the world as a Global Brand Thought Leader. He is also the only Asian brand expert to have appeared on the Global Gurus list. He was inducted into the Asia Professional Speakers Hall of Fame, which recognises the leading professional speakers in Asia.
Selected books
The Brand Playbook
Internal Branding
The 30-Day AI Personal Brand Plan
The AI Customer Acquisition Playbook
Trusted by leadersLeadership teams from these companies have joined us.
If your competitors are already in the room, you'll want to be there too.
Mercedes-Benz
NIVEA India
Hindustan Unilever
IBM India
Dr. Reddy's Laboratories
Pidilite Industries
Tata Metaliks
SBI Life Insurance
Max Life Insurance
GMR Group
Prestige Estates
Atlas Copco India
Bangalore International Airport
Livguard Energy
Everest Industries
Okaya Power
Mercedes-Benz
NIVEA India
Hindustan Unilever
IBM India
Dr. Reddy's Laboratories
Pidilite Industries
Tata Metaliks
SBI Life Insurance
Max Life Insurance
GMR Group
Prestige Estates
Atlas Copco India
Bangalore International Airport
Livguard Energy
Everest Industries
Okaya Power
Nominate your leadership teamLive. Expert-led.
Filling fast.
Open for a very limited number of participants. Book your seat — or nominate your marketing leadership team.
FAQThe questions worth asking before you commit.
Still on the fence? Register your interest — our team will walk you through the details 1:1.
Your progress is saved on our servers. Log in again and continue from where you left off. The session timer keeps running, so make sure your setup is stable before you begin.
Reach us through the contact section, or write to fazal.misbah@timesinternet.in — we respond within one business day.
Yes. Registered participants receive an email reminder 3 hours before each live session begins.
Yes — a soft-copy Certificate of Participation signed by Prof. Philip Kotler and Dr. David Aaker.