Translating AI Strategy into Demonstrable P&L and Defensible Advantage
Learn with Prof. Rita McGrath of Columbia Business School and Prof. Rajnish Dass to identify the right AI opportunities, prioritise investments and build a practical 90-day action plan.
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From AI Ideas to Clear Growth Choices
The AI Growth Agenda is an executive boardroom intervention designed for CXOs, P&L owners, and enterprise transformation heads. Led by Prof. Rita McGrath and Prof. Rajnish Dass, it equips executive teams to move past tactical tool adoption and anchor enterprise AI directly into bottom-line profitability and enterprise value creation.
Through practical exercises, participants will compare opportunities, decide what to pursue first and build a 90-day plan to test their strongest ideas before making major investments.
Prof. Rita McGrath brings globally recognised strategy expertise, while Prof. Rajnish Dass brings practical experience in applying AI to business growth.
One of the world's leading strategy thinkers, Rita McGrath is recognised for pioneering work on strategic inflection points, discovery-driven planning, and competing in high-velocity, uncertain environments. She has advised Fortune 500 boards and executive teams across sectors on how to see change earlier and act with greater conviction.
Rajnish Dass works at the intersection of strategy, AI and business model design. His work with senior leadership teams focuses on translating AI capability into prioritised, validated growth opportunities, moving organisations from experimentation to a defensible portfolio of bets.
Across the two days, you will create six practical tools to help your organisation choose, test and prioritise the right AI opportunities.
A working portfolio, not a folder of slides.
An executive mandate anchoring AI investments directly to enterprise strategic growth goals.
A strategic map pinpointing high-margin revenue and operational cost-efficiency hotspots.
The market, customer and industry changes that could affect your business.
The important assumptions you need to check before investing.
A board-defensible business case detailing enterprise ROI, risk parameters, and delivery capability.
The steps and experiments needed to test the opportunity before making a major investment.
A defensible point of view on where AI moves your growth agenda.
The value pools inside your business where AI can create advantage.
The shifts most likely to bend your competitive trajectory.
The beliefs your current strategy quietly depends on.
A structured opportunity view, ready for the next steering meeting.
The experiments to run before committing serious capital.
Look beyond fragmented pilots and LLM workflows to capture structural industry advantage.
Learn from Prof. Rita McGrath’s strategy expertise and Prof. Rajnish Dass’s practical AI experience.
Stress-test assumptions and validate resource viability before committing enterprise CapEx.
Create practical outputs that can guide your team’s next 90 days.
“Decide what your organisation wants to achieve with AI.”
“Identify where AI could create meaningful business value.”
“Understand the customer, market and industry changes that could affect your business.”
“Check the key assumptions before committing significant resources.”
“Prioritise the opportunities and create a practical 90-day plan.”
03:00 PM - 05:00 PM
05:00 PM - 07:00 PM
03:00 PM - 05:00 PM
05:00 PM - 07:00 PM
Access to carefully selected executive reading materials to build context and prepare participants for the masterclass.
Guided exercises to help participants assess their organisation’s current AI priorities, opportunities and challenges.
Practical frameworks and resources to support the application of concepts discussed during the live faculty sessions.
Continued access to curated resources designed to reinforce key concepts and strategic insights.
Tools to evaluate learning, revisit strategic priorities and identify areas for further action.
Resources to help participants translate the masterclass insights into actionable AI initiatives within their organisations.
Relevant business cases and faculty-recommended resources to encourage continued learning beyond the programme.
A dedicated follow-up call with all participants to revisit key takeaways, address implementation-related questions and support the application of the masterclass frameworks within their organisations.
This masterclass is designed for senior leaders responsible for growth, strategy, transformation, technology and AI investments.
On completion of all four live sessions, participants receive a digitally verifiable Certificate of Completion from ET Masterclass, co-signed by the programme faculty, suitable for board profiles, executive bios and professional networks.
Join Prof. Rita McGrath and Prof. Rajnish Dass to identify the AI opportunities that can create real business value and build a practical 90-day action plan.
₹ 26,000 per person
excluding GST Reserve your Seat₹ 28,000 per person
excluding GST Reserve your Seat₹ 30,000 per person
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Here are the answers to the most common questions about the masterclass.
